American Express' Open Forum cited me in their top 7 ways to inject humor into your marketing, which got reposted in Mashable! What are your top tips?
Ready to up the fun factor? Here are seven ways to inject some humor into your marketing.
An older agent asked me for advice: should he get iPhone or stick to his flip phone? I cracked up hysterically, until I realized he was serious (D'oh!). Feeling guilty, I put on my teacher hat & for next hour showed him the wonders of internet, email and apps all in the palm of his 65 yr old hand. The next day he bought a simple flip phone.
I screamed, "Why oh why?! Haven't you heard of Nomophobia?"
He said, "What's your sexuality got to do with it?"
I retorted, "Not Homophobia. Nomophobia: the fear of being without a mobile phone"
Huffington Post reports consumers are addicted to their phones which spells opportunity. Double down on your mobile strategy, identify ways to incorporate Facebook, Twitter, Foursquare and other social media.....You need a smart phone for all this! If you show up to a showing with brick cell phone, clients will crack up hysterically at you!
If you're buying a condo/HOA, watch this! I re-discovered this hilarious clip from one of my favorite series, Tracey Takes On. The multi-faceted (and multi-faced) Tracey Ullman stars as Fern Rosenthal, who runs for presidency of her retirement condo community. Skit starts at 2:09, and bleeds into the this clip.
Every time this year, expect to see Xmas trees pitted against each other! Those poor things! Not only do we ax them at the root & ferret them way from their forest friends, but we imprison them in our Febrezed living rooms & dangle dangerous sharp inanimate objects off their limp limbs, strangle them with flammable mini-lights & suffocate them with faux pine l'eau de parfum! What's worse is we make fake & real trees mortal enemies! Haven't they suffered enough! Let's just forego the tree entirely. Just don't tell the National Christmas Tree Association (yes one exists). Incidentally, you can earn $100,000 investing in a Christmas tree farm! Amen!