American Express' Open Forum cited me in their top 7 ways to inject humor into your marketing, which got reposted in Mashable! What are your top tips?
Ready to up the fun factor? Here are seven ways to inject some humor into your marketing.

1. Deliver data with a punchline. Real estate broker Herman Chan created a video blog about real estate and design called “Habitat for Hermanity” that pokes fun at the real estate business while empowering buyers and sellers with behind-the-scene tips and secrets of the industry. Chan shoots and edits most of the videos himself using his iPhone and believes the blog makes him “memorable amongst a sea of boring realtors.”

According to Chan, “Younger generations have been socialized to receive info via humor. My clients don’t watch “20/20″ or “Nightline” for news, they watch Colbert and Jon Stewart. They want data delivered with a punch line.”

 
 
 
 
Not sure what that stager was thinking when s/he put that busted up kelp-like weave in the bathroom! 
 
 
"Now I know what it's like to smoke crack. I took 1 hit of real estate & it blew off my skull!" - Peggy Hill

I know it is just a cartoon, but this King of the Hill clip hit on a lot of things going on in real estate! Unlicensed agents,  egomaniac brokers, broker vs agent antagonism, fake rapport with clients! I ain't trying to be hatin' on my peeps, but ummm it's kinda true. You know who you are!
 
 
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An older agent asked me for advice: should he get iPhone or stick to his flip phone? I cracked up hysterically, until I realized he was serious (D'oh!). Feeling guilty, I put on my teacher hat & for next hour showed him the wonders of internet, email and apps all in the palm of his 65 yr old hand. The next day he bought a simple flip phone.

I screamed, "Why oh why?! Haven't you heard of Nomophobia?" 
He said, "What's your sexuality got to do with it?"
I retorted, "Not Homophobia. Nomophobia: the fear of being without a mobile phone

Huffington Post reports consumers are addicted to their phones which spells opportunity. Double down on your mobile strategy,  identify ways to incorporate Facebook, Twitter, Foursquare and other social media.....You need a smart phone for all this! If you show up to a showing with brick cell phone, clients will crack up hysterically at you! 

 
 
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If you're buying a condo/HOA, watch this! I re-discovered this hilarious clip from one of my favorite series, Tracey Takes On.  The multi-faceted (and multi-faced) Tracey Ullman stars as Fern Rosenthal, who runs for presidency of her retirement condo community. Skit starts at 2:09, and bleeds into the this clip

 
 
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Mobile homes aren't real estate per se, but this would be THE perfect set for reality show about trailer parks & the people who love them! Thelma Harper should Host!

 
 
 
 
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Every time this year, expect to see Xmas trees pitted against each other! Those poor things! Not only do we ax them at the root & ferret them way from their forest friends, but we imprison them in our Febrezed  living rooms & dangle dangerous sharp inanimate objects off their limp limbs, strangle them with flammable mini-lights & suffocate them with faux pine l'eau de parfum! What's worse is we make fake & real trees mortal enemies! Haven't they suffered enough! Let's just forego the tree entirely. Just don't tell the National Christmas Tree Association (yes one exists). Incidentally, you can earn $100,000 investing in a Christmas tree farm! Amen!  


 
 
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Ziggy rocks!