American Express' Open Forum cited me in their top 7 ways to inject humor into your marketing, which got reposted in Mashable! What are your top tips?
Ready to up the fun factor? Here are seven ways to inject some humor into your marketing.

1. Deliver data with a punchline. Real estate broker Herman Chan created a video blog about real estate and design called “Habitat for Hermanity” that pokes fun at the real estate business while empowering buyers and sellers with behind-the-scene tips and secrets of the industry. Chan shoots and edits most of the videos himself using his iPhone and believes the blog makes him “memorable amongst a sea of boring realtors.”

According to Chan, “Younger generations have been socialized to receive info via humor. My clients don’t watch “20/20″ or “Nightline” for news, they watch Colbert and Jon Stewart. They want data delivered with a punch line.”

 
 
 
 
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Today I had 2 closings and also wrote an offer. All in a day's work but I was smiling ear to ear the whole day.  I realized my clients are as wacky as me.  We have so much fun!  Reminds of me an article I wrote for AGbeat, Hilarious Real Estate Tales You Just Can't Make up, where I recount some real life humorous stories with my clients! You've got to read it to believe it! Enjoy it here

What has been your most hilarious real estate experience?

 
 
Kids never cease to amaze me! Check out this insightful little girl who rants and rails against how toy marketers are sexist! Girlfriend breaks it down better than any Media/Business/Women's Studies professor I ever had!   

You know, children are more sensitive to design & color than we give them credit for. For all you new parents out there, better think twice before genderizing your new baby's room with pink or blue....you'll never hear the end of it, if they are anything like Riley (you should be so lucky!) Stick with yellow.
 
 
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My NYC friend Rebecca just snapped this hilarious pic for me. I just can't stop giggling!
  1. Honestly, why stop at a car? Why not just paint your whole damn house with your mug and website address?!
  2. If were a client, I would NOT feel comfortable stepping into this car! Clearly, it's all about her...and it should be all about me.
  3. She's got 2, count em 2 photos of herself....that we can see. I'll bet my bottom maxi-pad there's 1 on the right side, front bumper AND the roof! If her upholstery is also her face, I will flip out!
  4. Even more disconcerting is she's got lipstick on in 1 pic, but not the other. (yes, I notice these things!)
  5. She best not tick anyone off at her open house. Or else, she is just begging for someone to draw her a mustache! 

What do you guys think of agents who do this? Egomaniacs? Or savvy marketers? 

 
 
Look, we realize real esate agents are stressing for business but ummmm, dang, has it really come to this?  This is a true bonafide listing for sale on the MLS.  

Buyer: I'm calling about Carol Ave. Tell me about it
Agent: It has some water intrusion.
Buyer: That's OK. What about the neighborhood?
Agent: It's changing. It's very fluid.
Buyer:  Huh?
Agent: Let me put it this way. Do you like the Little Mermaid?
 
 
Ellen cracks up the audience with these real estate ad blunders. The last one is a doozie! I'm surprised they printed the actual word. (This is day time TV, right?). It makes it all the more funny because Ellen is the most famous lesbian in the world & clearly everyone is in on the joke that she has no interest whatsoever in huge d*cks!

I hope she does more of these segments! Do you have a hilarious real estate ad copy story? LMK!
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I've definitely come across some distressed sellers who weren't too far from this cartoon!

Got any other funny real estate cartoons? Please share. It's a tough business. We need a little humor.

 
 
Welcome to another episode of CREW (Celebrity Real Estate Wrap UP), brought to you exclusively by Habitat For Hermanity! In this segment, find out which Grateful Dead member's ex-house is  up for sale &  just how much space pint sized Prince needs in a home.  But first, is it true Sheryl Crow is trying to sell her house....Ebay style?!   Watch and see!

NOTE: This is the only video that  will ever exist of Hermanity singing. You've been forewarned