Amazing Astounding Awesome Spotlight on Herman Chan for RealEstate.com!! (My Most Revealing Interview to Date!)
I reveal my successes & failures in an exclusive chat with RealEstate.com. In what is probably the most thorough interview I have given to the press, we cover a wide swath of topics from my not-so-glamorous career before real estate, why agents are insecure, how web/tech trends have shifted in the past 3 yrs, and most importantly what I would tell a younger Herman. Thank You to writer Shannon O'Brien (I now know who is writing my biography! Lol!).
Photo Credit: Will Taylor
Click image above to listen!
Kindred spirit Kelly Mitchell interviews me on her super duper popular show Agent Caffeine! Click here for the podcast!
"This episode of Agent Caffeine takes us to the land of Hermanity. High fashion, good humor and a funtastic diva rolled into one. We talk about going from blah to delish and being true to you. Herman Chan has built an incredible persona. He’s created opportunities from many different channels including, MTV, HGTV, Huffington Post and the San Francisco Chronicle. Herman’s also a hot speaking commodity. You get the authentic nature of his spirit by the fun he has describing what he does as well as his self-deprecating nature. Chan is a superstar in his own right. Truly a refreshing spin out of the land of vanilla-mess and into the land of sparkling individuality. If you need inspiration on being yourself and embracing your true authentic brand, Herman has wise words of advice for you". - Kelly Mitchell
Guess who graces the cover of Top Agent Magazine?! My tearsheets & interview are below but if you want to read the whole magazine issue, click here. Enjoy!
I'll be on the Monday Morning Radio Show 11/5/12 when Keith Robinson (VP of Better Homes & Gardens) will interview me about how the heck I brand myself, how you can too & more importantly why that matters in real estate! Should be fun (It's always fun talking about myself! giggle)
Title: “Cementing Your Brand in a Web 2.0 World”
Date: Monday, November 5, 2012
Times: 10:00 AM - 11:00 AM PST
Reserve your seat now at: https://www2.gotomeeting.com/register/256281410
Business 2 Community sat down with me for their "Expert Interviews" series. They asked me 6 questions about social media & real estate, including what is the biggest challenge facing your industry, w hat do you think is the future of social media & more! Real estate has been slow to catch up on this but it is about time everyone embraced it. No one want to be the dinosaur agent faxing offers...am I right?!
Pride & Equality Magazine sits down with me to chat about LGBTQ youth, being a "Real Estate Artist" and my eggs drying up!
Also, I'm so flattered to be the special guest for their 4th Annual Vincent R. Johnson Models of Hope Dinner next month. They honor "individuals that not only the GLBT youth can look up to, but anyone the community can see as a ray of light." Great cause! Tickets just $35 or $350 for a table. Hope to see you there!
Real estate agent review sites (Don't roll your eyes!). I know, I know. They are indeed a dime a dozen, but one site has been getting a lot of attention this year. Mountain of Agents has stood out from the crowd due to their clean design, video capability, iPhone app, and perhaps most of all because its founders are not real estate agents, but consumers who got scarred working with the wrong agent.
Real estate guru & my gal pal Maya Paveza vouched, "Mountain Of Agents allows me to be present in a “for consumer, by consumer” environment that they are more likely to trust." Really? So I set out to see what all the fuss was about. (I'm nosy like that). I grill Mountain of Agent's creator Michael Becker about how he got burned, if there are any limitations to the site, and what he has to say to his critics.
Founder & Nice Guy Michael Becker
Hermanity: Your site says, "Mountain of Agents was born out of the founders' frustration around the home buying/selling experience." What exactly happened to you that you don't want to happen to other buyers/sellers?! Inquiring minds want to know!
Becker: Like most people, we used a real estate agent that was referred to us by a close friend. We made the mistake of not researching the agent first. From the start it was clear that we were not a priority. Ignoring our phone calls and dropping the ball on buyer inquiries quickly became a nasty habit. We watched the neighborhood prices plummet as the months passed, and missed out on being able to pull the trigger on a few properties we really loved.
Six months later, we made the tough call and fired our agent. We then began our online research, and were shocked at how difficult it was to find any reputable, objective information on real estate agents in our area. Most of the resources were cluttered, unusable and completely biased. After lots of research, we did eventually find a stellar agent who knew the area well, was trustworthy and had our best interests at heart. He sold our old property and got us into a new one—dare I say—almost painlessly. We thought to ourselves, “Was this how it was supposed to be the first time around?” After the dust settled and we were in our new home, it still troubled me that there were no simple, un-biased resources out there for consumers. I asked myself, “What could have made this process easier for us?” I then set out to design, develop and launch the Mountain of Agents directory as an objective resource for consumers to find, research and rate local realestate agents.
Clients see Agent Maya Paveza's ratings!
Hermanity: Consumers search for agents by zip code on the site. Right now the number of agents is manageable but one day when thousands and thousands of agents (knock on wood) are signed up on your site, how will a consumer filter out the possibly hundreds of realtors that pop up in their zip code? Can they search by language or speciality?
Becker: Adding additional features and filters is a great idea and we’ll address those modifications as the need arises. In the meantime, real estate agents can future-proof their listing from getting lost in the—ahem—mountain of agents on the site by reserving the zip codes they market to. You’ll get a persistent featured listing in one of the top two spots in search results no matter how many agents are listed in your area.
Clients Connect via Facebook
Hermanity: Your site directly addresses agents: "We know how you feel about real estate agent rating sites, so we keep it positive." What is your response to haters who say there is no way for a consumer to share a non-positive experience about an agent on your site?
Becker: The way I look at it, agents with a poor track record or shoddy
history probably aren’t going to join a site where they can be openly rated. There are plenty of other forums for expressing your experiences in a written format, so I didn’t see a need to create another Internet bash fest.
I know how agents feel about real estate rating sites, so I wanted to make sure that our ratings system would only allow positive, cumulative feedback. The more positive ratings you obtain in each of the six categories, the more likely it is that a consumer will contact you. This way, the only negative aspect of getting rated is not having as many positive ratings as your local competitors.
For more Q&A with Mountain of Agents, click Read More ===>