American Express' Open Forum cited me in their top 7 ways to inject humor into your marketing, which got reposted in Mashable! What are your top tips?
Ready to up the fun factor? Here are seven ways to inject some humor into your marketing.

1. Deliver data with a punchline. Real estate broker Herman Chan created a video blog about real estate and design called “Habitat for Hermanity” that pokes fun at the real estate business while empowering buyers and sellers with behind-the-scene tips and secrets of the industry. Chan shoots and edits most of the videos himself using his iPhone and believes the blog makes him “memorable amongst a sea of boring realtors.”

According to Chan, “Younger generations have been socialized to receive info via humor. My clients don’t watch “20/20″ or “Nightline” for news, they watch Colbert and Jon Stewart. They want data delivered with a punch line.”

 
 
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I'll be on the Monday Morning Radio Show  11/5/12 when Keith Robinson (VP of Better Homes & Gardens) will interview me  about how the heck I brand myself, how you can too & more importantly why that matters in real estate! Should be fun (It's always fun talking about myself! giggle)  

Title: “Cementing Your Brand in a Web 2.0 World” 
Date: Monday, November 5, 2012
Times: 10:00 AM - 11:00 AM PST

Reserve your seat now at: https://www2.gotomeeting.com/register/256281410


 
 
Upbeat sexy Australian (that's redundant!) realtor Kieren Gray frolics around  his property he is selling. Bright, attractive & well-built...and the house ain't 1/2 bad either! LOL.  The choice of speedo is questionable but he's young & cute so he is exonerated. I tried this strategy once, and a letch at the open house asked me "Is the house for sale? Or you?" I retorted, "Both! But you can't afford me!"
 
 
Mathew Modine narrates his own real estate listing for his $2.3M condo in Chelsea NYC. It's a great idea to use his celebrity to help market the property.. So should selllers voice their own marketing videos? Heck no!  Mathew is a professional...you'll end up sounding like an amateur, so please don't try this on your own!
 
 
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After blogging about her and talking about her on radio, you'd think I'd be sick of Elle. But no, I'm her biggest fan! My Huffington Post article finally came out today about Elle, the "scorned"  Oregon woman selling her house after her hubby ditched her for a 22 year old yoga gal. It's a lesson us real estate professionals need to learn! Read Truth in advertising...It works!  Peace out! 

 
 
The rich lady who owns this $35M mansion in Malibu went all out to get her listing noticed! She hired a Hollywood crew to produce this gorgeous movie trailer...but will it sell her house? The video apparently is being only sent to specific potential buyers on gift-wrapped ipads! Wow! I'd love to be on that shortlist. 
 
 

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LA Times reports: "The Los Angeles Police Department is warning real estate agents not to use images of properties taken from unmanned aircraft" Is there anything a realtor won't do to showcase a listing!? LOL. Look, aerial shots are great, but the Federal Aviation rules are there for a reason. No aerial shot is worth endangering the friendly skies!



Here are some (hopefully legally obtained) aerial shots of our fav celebs like Mariah, Streisand, & Britney

 
 
Real phone conversation with clueless listing agent

Herman: Hi, I'm calling about listing on *&^@& St.  Is there anything wrong with the property? 
Agent: It's gorgeous! 
Herman: How come there  are no photos?
Agent: Didn't you read the pretty description I wrote?
Herman: (rolls eyes) Um, a picture is worth a 1000 words. 

I feel so sorry for his clients! People are visual creatures. If your house is for sale, make sure you have TONS of pics. It's like online dating, you  are more likely to click on the guy with attractive photos and sparse bio, than a guy with no pix and long flowery bio (TMI or over compensation). Let's face it. No pix implies fugly! 

Case in point: Notice how boring this blog post is without any images?!