It’s Show Time! The Better Homes and Gardens Real Estate Chorus Line hit Las Vegas! With my trademark Hermanity flair, I talked about videoblogging, real estate trends and the merits of being true to yourself in the business.
Sample words of wisdom from my mouth:
Q: What have you noticed about clients expectations/behaviors recently?
Me: Clients are nosy. They want to know everything & anything about you. Sales records aren't as important to them as who you are. They will find that info on your facebook posts and recent twitter feeds.
Q: Can you share the secret to your success?
Me: I just let it all hang out. What you see is what you get. People are jaded & cynical now. They are starved for authenticity. They wanna work with a real person, not a veneer. Being real resonates with today's consumer
A big thank you to our moderator Jennifer Marchetti (Vice President of Marketing and Communications for Better Homes & Garden). And a big MUAH to fellow panelist Andrew Gaydosh for being a good sport about my one-line zingers on stage. Example: when Andrew said cold calling still works, I interjected, "That's easy for Andrew to say. He's gotta deep Barry White voice...whereas when I cold call, people say, 'Sorry, we're not interested MA'AM'!"
What: Better Homes & Garden Real Estate FUSION Conference
Where: ARIA Resort and Casino - Las Vegas, NV
When: February 9th, 2011 - February 11th, 2011
Who: Speakers include Tom Ferry, Keith Ferrazzi, Dustin Luther, Alex Perriello etc
Register here for $399