Bankrate.com asked me how to vet realtors in a web 2.0 world. Read the full article How to Size Up a Real Estate Agent Online by Michael Estrin for some great tips! Some of my more memorable quotes:
- "All of my clients, especially the younger ones, are very plugged in," says Herman Chan, a second-generation real estate professional in San Francisco. "That's just how the business works today. It's not like when my mom was an agent, and all you really had was advertising and word of mouth."
- "If they don't have a strong online presence, they're dinosaurs," Chan says.
- "Facebook and Twitter give you a sense of someone's personality," Chan says. "I don't think my clients pick me because of what they see on Facebook or Twitter, but I do think they use those sites to figure out if I'm someone they want to spend a lot of time with."
