JC Penney and GAP have recently launched campaigns prominently featuring the gays. But I think this is the first time a large retailer has gone so far! See below the romantical pic of 2 guys on a date "Saturday night at home, cooking together, dining together" next to 2 items called Olivewood Nibble Bowl and Spreader! LOL!! This is straight off the Crate & Barrel website, see here! Intentional or not, kudos to them for some major LGBTQ representation!   This creative for-sale sign has gone viral! The whole world is talking about this Oregon woman who used the fact that her hubby left her for a 22 yr old yoga gal to her advantage to market her house. What I love about this story is that she just told the truth. She is being honest. And THAT is why it has taken the internet by storm. Not because she is some savvy marketer with a unique sales pitch. Plus, a dose of humor & her self-deprecation helped a lot too! Check out her story, pix of her house and more here: www.greatfamilyhome.com. Good Luck Elle! I'm rootin' for ya!
The rich lady who owns this $35M mansion in Malibu went all out to get her listing noticed! She hired a Hollywood crew to produce this gorgeous movie trailer...but will it sell her house? The video apparently is being only sent to specific potential buyers on gift-wrapped ipads! Wow! I'd love to be on that shortlist.  With winter slowly melting away, eHow asked me to do a quick vlog for sellers who are prepping their homes for the traditional high season in real estate: Spring & Summer! De-clutter, de-personalize, stage & match your decor with your house style. Good luck! Decorating to Sell Your Home -- powered by ehow According to the National Association of Realtor's latest info from Oct 2011, there are 1,024,669 Realtors in the United States. Seems like a substantial number but let's not kid ourselves folks! A lot of these peeps are part timers. And many of these are older agents trying to catch up to real estate in 2012. (Average age of a realtor is 56, while the average home buyer is 31.) It's often quoted amongst us real estate professionals that 80% of the business is done by 20% of the agents. If you happen to be that 20%, then good for you. You may skip this video! But if you are just eking out a living in real estate, you wanna promote yourself differently in 2012. Ditch those cheesy calendars & tacky magnets. I've never heard of a seller who decided to list their house with an agent because they found her name on a Safeway shopping cart (aka "cartvertising"...yes, it's a real thing!). Watch my new video for eHow for some promotion suggestions. It's a new year, try something new! Stop moonlighting at other jobs to make ends meet. Commit to going full force hocking homes! I know you can do it! Have a prosperous exciting 2012! How to Promote Yourself as a Real Estate Agent -- powered by ehow  My NYC friend Rebecca just snapped this hilarious pic for me. I just can't stop giggling!
What do you guys think of agents who do this? Egomaniacs? Or savvy marketers?  Alvin in San Francisco has a staging dilemma. Mom wants to decorate it for families....but it is a modern sleek loft!? My response may be caustic, but I say it with love. Really I do!
EXCERPT: And if you don’t mind me saying Alvin, it’s time to stop being a mama’s boy! This is your property. You bought it. You own it. You’re selling it. You are a grown ass man who can stick up for himself. Say, “Mom, I love you but your staging advice, albeit well intentioned, is without taste.” Go ahead, stab her in the heart! Read the rest here. Nowadays, in this economy, to sell a listing you've got to be a pornographer. Sell that fantasy! Buyers are visual creatures! As my fellow agent & real estate TV Host of 365 Realtor Nicole Martin loves to joke: "Real estate is the finest form of prostitution." LOL!
Am I being salacious to just get more web hits? Hell yeah. Hey, if the revered Inman News can do it, so can I! Here is their article published yesterday titled "Selling House Porn to Gen X & Y" by Candy Evans. Selling homes is like selling sex, indeed...not that I would know. XXX...er, i mean, xoxo, Herman Outdated headshot = Outdated business. You are the face of your business, so get real photoshoot with a local photographer. FYI: glamour shots and Sears booth do not count!
PS: I just had mine shot by longtime friend and nationally published photographer Billy Winters. Why do some real estate agents have some many darn acronyms after their names?....and frankly, does anyone really care?!
Some realtors put "Call for Price" on their advertisements! Are they hiding something or just creating buzz?
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