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What Realtors Can Learn From Scorned Bitter FSBO Lady! (My Huffington Post Article)
After blogging about her and talking about her on radio, you'd think I'd be sick of Elle. But no, I'm her biggest fan! My Huffington Post article finally came out today about Elle, the "scorned" Oregon woman selling her house after her hubby ditched her for a 22 year old yoga gal. It's a lesson us real estate professionals need to learn! Read Truth in advertising...It works! Peace out!
ForSaleByOwner.com is a website that encourages sellers to bypass Realtors & try to sell their home by themselves. Ugh! Obviously I'm biased, but hey, live and let live. If people want to take a stab at For Sale By Owner (ie FSBO), go for it. But well over 80% of FSBO's eventually have to list with an real estate agent to get their house sold. It's harder than it looks!
Apparently, the founder & COO of ForSaleByOwner.com learned that the hard way. The Wall Street Journal reports he could not sell his own 2 bd Chelsea apartment after 6 long months. He finally relented & hired a Realtor who got it sold for $2.15M. Basically, this guy has no problem charging sellers to be his FSBO site without Realtor representation, but he himself hires a Realtor to sell his own place. What does that say about the value of a Realtor?
Below LogoTV viewer asks me if they should sell their house without an agent. Ummmmm, if the guru of ForSaleByOwner.com can't do it, what makes you think you can!?
UPDATE: Agent Genius quoted me about this story. Clearly, this struck a cord in people b/c the on-line reactions are off the charts!!
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