I had a blast chatting with Better Homes & Gardens Social Media Strategist Rebekah Radice! "If you are ready to create a stand-out online presence, then an introduction to Herman Chan is a must. As a San Francisco Bay Area top producing real estate agent, Herman is a master of harnessing the power of the Internet." Rebekah asks me how I launched my career & why I started my blog Habitat For Hermanity. I also share my 6 tips for video marketing & most importantly how you can best promote your on-line brand....like Hermanity! |
How To Videoblog & Build Your Online Brand...Like Hermanity (Better Homes & Garden Interview)9/6/2013
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Such a fun photoshoot in Miami for Better Homes & Gardens! Follow them @AllThingsBHGRE or "better" yet, follow me @Hermanity !
What a great informative radio interview with Joe Cucchiara! Listen to our radio chat here.
KSJO 92.3 FM KLOK 1170 AM (Intro in Chinese: Tily) 今 天邀请到一位 很特别的 来宾。雖然他的 專業是 房產經濟人,但他在主流 媒體的曝光率 是 頻繁的 也是 多元化的。他的專業知識 除了在 灣區房產 經紀之外,還包括 室內 裝潢設計,美食推薦,與 專題 演講。 他的 專業 網站,“Habitat for Hermanity” 包含了 如何成為一位 成功的 房產經紀人的 視頻博客,以及 綜藝節目評論等。雖然如此,與他 在房地產上 合作過的 客戶,對他 評價 卻是 贊不絕口。現在就讓我們來 認識這位 擁有 獨特魅力的 百萬房產 經紀人,Mr. Herman Chan. 1. What does it take to make yourself stand out among other real estate brokers? 2. You seem to be interested and are knowledgeable in so many areas besides real estate, brokerage, including interior decoration, TV entertainment, restaurant recommendations, just to name a few. What are you most interested in and why? 3. Do you think home prices are over-priced in the Bay Area? 4. How long do you think this hot trend will last in the San Francisco Bay Area? 5. Since this is a seller’s market, do you recommend perhaps older people sell their homes, make some money, and buy a home elsewhere to live, or people whose job situation isn’t so secure to sell their home while the market is hot? 6. Besides high rental prices, lower mortgage rates, loosened credit history review, demand from some overseas investors, and perhaps a slight economic recovery in certain sectors, what’s driving such a craze all of a sudden? 7. If people would like to get in touch with you for advice on anything, how should they contact you? Holy Moly! I take back anything bad I've said about Klout, LOL! Apparently, Klout (The Standard For Influence) included li'l ol' me in their list of Top 100 Individuals in Real Estate. I know it's just 'another list' but I can't help but think of some people early on in my career who warned me I wouldn't get very far because I'm too out (there). I'm thrilled to see so many of my friends on this list & I noticed we all share something in common. We are all authentic. You CAN be yourself and achieve success!
PS: Check out my Klout Profile ==> klout.com/hermanity I reveal my successes & failures in an exclusive chat with RealEstate.com. In what is probably the most thorough interview I have given to the press, we cover a wide swath of topics from my not-so-glamorous career before real estate, why agents are insecure, how web/tech trends have shifted in the past 3 yrs, and most importantly what I would tell a younger Herman. Thank You to writer Shannon O'Brien (I now know who is writing my biography! Lol!). Photo Credit: Will Taylor
Out of the Closet, into the Living Room: Herman's Tale of Décor Upcycling for Frontiers Magazine!3/13/2013
I got my fabulous buyers a free renovation on a new HGTV show called Power Brokers. It stars Mike Aubrey (Real Estate Intervention) & Juan Barbieri (The Bachelorette). I have a small appearance too in the pilot, so stay tuned for more details! ![]() Tune into my friend Jeff Barrett's Live weekly Twitter Chat #BareItAll (love the pun on his name!). Yours truly is this week's Guest Tweeter! This is great for all you PR professionals, marketing gurus and anyone with a brand (and if you don't have one, find one ASAP). We are a brand-centric culture and consumers expect it. Join the conversation tomorrow Wednesday Feb 13, 2013 11am PST. #BareItAll . See you in the twitter-verse! Bankrate.com asked me how to vet realtors in a web 2.0 world. Read the full article How to Size Up a Real Estate Agent Online by Michael Estrin for some great tips! Some of my more memorable quotes:
With the market sizzling, CBS has me on this morning to talk real estate in San Francisco Hermanity-style. Enjoy!
Adds real estate personality Herman Chan, “Don’t believe everything you see on the Internet – half of it is wrong or outdated. Milllenials want to do all the research on their own online, but the business is still about who you know. Work with a plugged-in, full-time real estate agent.” ![]() I've blogged a bit about 'Rent To Own' (especially about Bravo TV Housewives Kim Zolciak & Adrienne Maloof). Glad CNBC asked me to weigh in on this phenomenon for their article Rent to Own Homes: an Option to Consider? Generally speaking, I dont' think it a great option but sometimes it can be a last resort for certain people desperate to get into a certain area. What do you think, guys? Pros/cons? "Renting to own is also a way to get into a desired neighborhood in a timely matter, as with parents who need to be in school district for their kids, or people who are uncertain of their timeline, according to San Francisco real estate professional Herman Chan. "It's a way to get into a house without committing to a 30 year mortgage," he said."
![]() Click image above to listen! Kindred spirit Kelly Mitchell interviews me on her super duper popular show Agent Caffeine! Click here for the podcast! "This episode of Agent Caffeine takes us to the land of Hermanity. High fashion, good humor and a funtastic diva rolled into one. We talk about going from blah to delish and being true to you. Herman Chan has built an incredible persona. He’s created opportunities from many different channels including, MTV, HGTV, Huffington Post and the San Francisco Chronicle. Herman’s also a hot speaking commodity. You get the authentic nature of his spirit by the fun he has describing what he does as well as his self-deprecating nature. Chan is a superstar in his own right. Truly a refreshing spin out of the land of vanilla-mess and into the land of sparkling individuality. If you need inspiration on being yourself and embracing your true authentic brand, Herman has wise words of advice for you". - Kelly Mitchell National Ads for Better Homes and Gardens® Real Estate Rollin' Out Starring Yours Truly!!12/16/2012 Guess who graces the cover of Top Agent Magazine?! My tearsheets & interview are below but if you want to read the whole magazine issue, click here. Enjoy!
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