| My SoCal gal pal realtor Jenny Dianne tweeted me about April & Justin. How come I've never heard of them? Well, I don't cook, don't put on make-up nor do I have a baby (their tmaybe that's why....but that's irregardless! Cuz I found myself watching vlog after vlog. I also found myself screaming at them, "Stop being so cute!!" LOL! Well apparently, these celeb YouTubers are moving from Southern California to Northern California...and in typical millenial fashion, they are gonna youtube the whole darn thing for us to see. Gonna be interesting to witness their house hunting online and then in person! Will they review online real estate sites? Stay tuned!! |
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How To Videoblog & Build Your Online Brand...Like Hermanity (Better Homes & Garden Interview)9/6/2013
Holy Moly! I take back anything bad I've said about Klout, LOL! Apparently, Klout (The Standard For Influence) included li'l ol' me in their list of Top 100 Individuals in Real Estate. I know it's just 'another list' but I can't help but think of some people early on in my career who warned me I wouldn't get very far because I'm too out (there). I'm thrilled to see so many of my friends on this list & I noticed we all share something in common. We are all authentic. You CAN be yourself and achieve success!
PS: Check out my Klout Profile ==> klout.com/hermanity
Bankrate.com asked me how to vet realtors in a web 2.0 world. Read the full article How to Size Up a Real Estate Agent Online by Michael Estrin for some great tips! Some of my more memorable quotes:
![]() Business 2 Community sat down with me for their "Expert Interviews" series. They asked me 6 questions about social media & real estate, including what is the biggest challenge facing your industry, what is the method/inspiration to your blogging success, what do you think is the future of social media & more! Real estate has been slow to catch up on this but it is about time everyone embraced it. No one want to be the dinosaur agent faxing offers...am I right?! At 10.4 million users, Pinterest is the fastest growing social media site in history. The site is going thru a stellar 400% month-over-month growth! Check out Hermanity's personal favorite boards:
So, let's pinterest together! Looking forward to seeing your pins!
![]() Bay Citizen/New York Times called me last week for my take on a rumor that San Francisco sellers were waiting to list their homes until after the Facebook IPO. They are allegedly counting on thousands of newly minted millionaires and all cash offers on their homes. Rumor or not, Facebook fever is hitting a feverish pitch. One Silicon Valley executive is willing to trade his 10,000 sq ft 11 acre home in Los Gatos for a stake in Facebook! Are you freaking kidding me? Has the Bay Area gone bonkers or is Facebook really that valuable?! ![]() This is a real ad of me, Mr. Hand Model! Asian Real Estate Association of America has invited me to speak about social networking and how I use my iPad for business. After my chat, you'll wonder how you ever closed a deal without one! Please come for a chance to win an Apple iPad & tickets to Sacramento Kings!
Above is a video of my hands swishing over an iPad!
![]() Sorry to be MIA for a minute, but I finally hopped on the bandwagon and joined Pinterest. I've been pinning for the past few days. For those of you living under a rock, this social media site has lit the world on fire. You create boards where you "pin" images that you like. Its users are primarily women from the mid-west, but it's catching on fast! One of my boards is named "Gals who put the Her back in Herman!" Check it out! I've been in the vlogging game for a few years now, so I often get asked by realtors how to videoblog. Sold Magazine incidentally had me do an exclusive clip for their readers about this very topic. Here some quick easy tips. Don't miss the last one. It's the most important, and most hilarious, tip! What a great interview with the Epoch Times!
Since their readership is primarily Chinese, they asked me about social media as it relates to real estate to the Asian market. I said that culturally Asian clients tend to be private low-key and it goes against their tendency to overly share...but sharing is the whole premise of social media. It is important for Asian agents and clients to remain open to receiving and dispersing information this way to stay on top of the ever changing market We also discussed the importance weighing all factors in buying and selling a property. A good neighborhood does not guarantee a sale. Nor does a perfect condition home. With buyers being so picky (and especially with all cash buyers and/investors from Asia), it's got to be a great area, turn key condition, and attractive price for them to pull the trigger. Otherwise, they'll pass & wait for another good buy to hit. Oh, can I just say this is my new favorite portrait! The lines, color, lighting and my hair are epic! 謝謝 to photographer Will Taylor for making me prettier than I really am. (It's no surprise he shot with world famous photographer David LaChapelle this summer!) If any of you deal with Asian clients, what has your experience been like? Let's compare notes! ![]() Scott Monty, the head of social media for the Ford Motor Company, asked me to write a guest post about Real Estate & Social Media! So flattered someone as esteemed as Scott cares what I think. Excerpt: Social media is where people immediately go to for recommendations for anything and everything, from eateries to vacation spots to even real estate. As a service-oriented business predicated on spheres of influences, social media is more relevant than ever for this industry. Real estate is all about referrals and who you know...which, if you think about it, is what social media is all about. Read the rest here. Note: Scott runs The Social Media Marketing Blog where he share his perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. Check it out!
![]() Never seen me live? No problem! Catch my free1 hour webinar Tuesday August 30, 2011 9am (PST). Hosted by Young Professionals Network & California Association of Realtors, my topic shall be: "SOCIAL MEDIA: I ♥ VideoBlogging & So Should You!"Blogging is so 2000 and late. It's all about Videoblogging now. Herman Chan's claim to fame stems from his hit videoblog, Habitat For Hermanity, which in one year amassed over 12,000 combined followers on Twitter and Facebook. Learn why video and social media are the way to the modern consumer's heart. Produce fast and cost-effective clips to capture leads. Striking the right balance humor and help is the key to successful social media. A super informative and entertaining presentation! Even if you are not a realtor, please tune in to Watch, Laugh, Learn! Register here! It's free!
![]() SocialMediaHQ sits down with me to discuss social media & real estate. If you aren't sure if you should take a stab at SM, read the answers to questions below & decide for yourself! *How can social media contribute to the bottom line of businesses, especially real estate professionals? *Since the housing crash, what trends have you seen in the real estate industry in regards to social media? *What digital relationship building techniques have you implemented for building your blog? Read my full interview here |
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