Mark Silver, managing director of Villages Group, said they made the decision to market their planned community to the LGBT community as “an experiment” because “the real estate market in France is so bad right now” and they “didn’t have any takers.” So naturally, they decided to change focus and market to the only people over 50 with a disposable income: the gays, of course!
Since changing their strategy on on Monday, Silver said they’ve received “thousands of emails every hour” and he’s “never seen anything like it” during his 40 years in business.