Habitat for Hermanity: Your Real Estate Infotainment...Where Housing Hilarity Ensues! San Francisco Bay Area Realtor Herman Chan

Talk about Truth In Advertising! It Works!!

7/18/2012

This creative for-sale sign has gone viral! The whole world is talking about this Oregon woman who used the fact that her hubby left her for a 22 yr old yoga gal to her advantage to market her house. What I love about this story is that she just told the truth. She is being honest. And THAT is why it has taken the internet by storm. Not because she is some savvy marketer with a unique sales pitch. Plus, a dose of humor & her self-deprecation helped a lot too! Check out her story, pix of her house and more here: www.greatfamilyhome.com. Good Luck Elle! I'm rootin' for ya!

10 Comments

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8/21/2012 04:20:27 pm

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9/22/2012 04:13:17 am

Who might have thought that someone can use the cause of her distress in such a way, and turn it into something positive and profitable?

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9/29/2012 11:55:04 pm

You need lots of courage to speak the truth, and she has done it.

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11/27/2012 10:11:50 pm

honesty pays for sure...while advertising the products or services its always important to be honest as any overcommitment can negatively impact the image of the company and can take the customers away.

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11/27/2012 10:16:03 pm

This is a great point you have made in this post. Advertising is all about convincing customers, not by false things but by truth. It is important to build credibility. Thanks for this great share..

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Talk about Truth In Advertising! It Works!!

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