When Tech Companies Rename Downtown San Francisco as #CloudCorridor, It's Cool. When Realtors Rename Area, They Are Slammed! WTH?
When realtors rename a neighborhood, all hell breaks loose! (ie, check out this scathing Bold Italic article about NOBE in Oakland) But when tech companies do it, they get praised to high heaven! What's up with that?! BuzzFeed has more.
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