When realtors rename a neighborhood, all hell breaks loose! (ie, check out this scathing Bold Italic article about NOBE in Oakland) But when tech companies do it, they get praised to high heaven! What's up with that?! BuzzFeed has more.
SF Examiner:
It’s a concentration of more than 50 cloud-computing companies that have set up shop between Market Street and AT&T Park. Today’s Cloud Corridor is roughly located in what used to be called the Multimedia Gulch during the first dot-com era. Names come and go. But with our digital lives moving to the cloud, these techies claim their innovations will determine the future as much as Silicon Valley has transformed our lives already.
Such impact requires a memorable name.
Is Cloud Corridor a marketing ploy? Sure. But so was Silicon Valley. No one called it that until 1971. The media forever branded it the place where cool stuff happens.
Names matter because any city that gets to coin the zeitgeist’s next big tech destination will enjoy economic benefits for decades to come. Based on the venture capital dollars flowing into San Francisco, we’re already being called the “new” Silicon Valley. But we deserve a unique name.
