American Express Tips for Online Marketing (featuring Herman Chan!)

American Express' Open Forum cited me in their top 7 ways to inject humor into your marketing, which got reposted in Mashable! What are your top tips?

Ready to up the fun factor? Here are seven ways to inject some humor into your marketing.

1. Deliver data with a punchline. Real estate broker Herman Chan created a video blog about real estate and design called “Habitat for Hermanity” that pokes fun at the real estate business while empowering buyers and sellers with behind-the-scene tips and secrets of the industry. Chan shoots and edits most of the videos himself using his iPhone and believes the blog makes him “memorable amongst a sea of boring realtors.”

According to Chan, “Younger generations have been socialized to receive info via humor. My clients don’t watch “20/20″ or “Nightline” for news, they watch Colbert and Jon Stewart. They want data delivered with a punch line.”